Apple’s headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.
On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.
A joint report educates banks on proper risk management strategies, but they’re not a great fit for small FIs.
Recurring payments for Apple Cash can boost engagement and lure new users.
The brands built on their previous BNPL partnerships, bringing Affirm’s product to Amazon Pay to grow the buy button’s reach
US mobile peer-to-peer (P2P) payments have reached a critical mass, and spending is surging—but the media’s spotlight on fraud has stoked consumer concerns, threatening user and spending growth. In 2023, providers will tackle the security issue head-on as they aim to become consumers’ primary wallet.
The CFPB signaled it’s taking a more proactive stance in policing banks’ AI chatbots, including dishing out penalties.
The SEC stepped up its crackdown on crypto after filing civil charges against Coinbase and Binance.
The card network launched an account owner verification tool in Europe and partnered with Algoan to boost financial inclusion
As the mobile wallet ecosystem matures, US proximity mobile payment engagement gains are lapping user growth.
Banks that win customers through high savings rates or acquisitions still need to put in work to earn customer trust and loyalty.
The card network is hoping rewards will be enough to finally make inroads in the debit card industry
We round up how some large financial institutions are currently testing AI for front- and back-office functions.
The firm is going head-to-head with Amex and Chase ultra-premium cards and preparing to invigorate spending.
Information collected from customers’ online behavior provides endless opportunities to align with their financial needs.
Adding non-payments uses could make the wallet more convenient, helping Google pull new users and grab spending
Monzo and Chip claim profitability, but UK conditions make their future outlook uncertain.
The partnership opens up the provider to a massive merchant network, which can help it add users and grow volume.
JPMorgan is opening more branches and launching AI-powered tools to woo new customers.
It will use AI for transaction approval, predictive analytics, and customer experience tools