Advertisers saw higher ROAS from Walmart than Amazon in Q2: But the ecommerce giant continues to attract the lion’s share of retail media spend.
Meta shares its earnings with creators: New Reels ads expand choices for brands and revenue opportunities for influencers.
Nearly a quarter of TV viewers no longer watch linear TV—they’re flocking to other options like ad-supported video-on-demand. Today’s advertisers must understand the nuances of the landscape to effectively reach customers.
On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.
Expect a transformation at Twitter over the next few years: We outline where the platform will and won’t change once Elon Musk’s purchase goes through.
Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.
Retailers are realizing their stores are monetizable media assets: In-store digital media can help brands reach and influence consumers at scale in brand-safe, contextually relevant environments.
This year, US entertainment industry mobile ad spend will surpass $11 billion, growing 19.4% from 2021. Growth will slow but remain in the double digits through 2024, when spend will top $15 billion.
“Premium” publishers swoop into the advertising drought: Marketers are turning to owners of ad space rather than exchanges for more immediate results.
On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
Podcast listener growth ebbs as pandemic fades: Our new forecast finds Spotify’s fortunes to be increasingly linked to that of podcasting in general.
Google’s latest search features streamline the shopping experience.
Google courts younger cohort with search updates: New features put bigger emphasis on visual elements to address user preferences.
On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
More businesses engage with creators: $5 billion will be spent on influencer marketing this year, up more than $1 billion from 2021, in part driven by the return of travel and travel marketing.
On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.
Advertisers are flocking to clean room solutions: Where there's opportunity, there's hype—and confusion about security remain.
There are a few ways to view the decline of the pay TV bundle. In our pay TV figures, we exclude vMVPDs, which deliver live TV over the internet. When viewed this way, pay TV will decline 7.2% this year to 66.4 million households. That figure will drop to 54.3 million households by the end of 2026.
The ad industry is slowing down, but political spending isn’t: Advertising ahead of the elections is skyrocketing, despite 2022 not being a presidential election year.
Meta and Google are laying off staff in a curious manner: It’s not en masse, and it’s quieter than usual—but it’s still happening.