Major advertising categories are pulling ad spending: August saw ad spend decrease for the third month in a row as the industry struggles to adapt to new standards.
The US travel industry is well on its way to a full recovery from 2020’s pandemic-driven nadir, and with this recovery has come a return to ad spending. Travel industry players upped their digital ad budgets by 42.7% last year, and we forecast a 22.5% boost for this year. Next year, travel will grow its outlays faster than any vertical we track.
Watch the on-demand replay of our webinar, The Great Realignment, as our analysts showcase how ecommerce, social media, fintech, and more are being transformed amid the market turmoil of 2022.
TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
While advertisers have been scrambling to figure out what they’ll do when Google phases out third-party cookies, a larger threat has come into play: privacy regulations.
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content. Our sixth annual benchmark survey of US social media users reveals that trust in social media platforms has declined substantially this year in key areas including privacy, safety, and ad relevance.
YouTube tests user patience: Some viewers are being treated to as many as 10 consecutive ads that can’t be skipped.
As political ads boom, so do transparency concerns: The growing impact of CTV and programmatic advertising calls for transparency—but it’s not an easy problem to solve.
On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.
Though out-of-home (OOH) spending plummeted during the pandemic as people rarely ventured out-of-home, the stalwart billboard ad saw its share of budgets leap.
Meta seeks secrets: The social media behemoth is asking rivals for confidential information in its lawsuit to prove it isn’t a monopoly. The strategy could backfire, leading to more lawsuits or intensifying regulation.
Inflation. Return to work. Supply chain disruptions. War. Recession. It’s been a wild 2022, and larger pressures are disrupting advertising. Here are a few key trends from our recent “Great Realignment” webinar.
TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.
After surpassing media in digital ad spend during 2020, the entertainment industry continues to widen its lead in the US. This year, entertainment will lay out $14.86 billion, exceeding the media industry’s $12.30 billion.
Google to crack down on advertisers promoting annoying content: Its new policies could be a win for consumers—not to mention the search giant’s bottom line.
TikTok commands attention in the UK market: Though it doesn’t make the top 10 among mobile apps in terms of consumer reach, the app leads in time spent per user.
On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
Changing content consumption patterns are bending media and entertainment ad spending in different directions.
OOH ad spending is getting back to where it once belonged. Prior to the pandemic, OOH was steadily growing, which was impressive for a medium still primarily rooted in traditional ad buying.