Big Tech’s economic omen: Tech giants’ earnings show steep declines in profits and the effects of reduced consumer spending and plunging ad revenues, It marks the end of pandemic-era growth and a continued downturn.
Mobile ads that cover 80% of the screen receive 6.6 seconds of attention from the average smartphone user. That’s more than double the attention received by ads with 50% screen cover, and about eight times that of ads covering less than 10% of the screen.
On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell.
WhatsApp suffers a global outage: The world’s most popular messaging app went dark in various countries, underscoring the fragility of centralized communications and piling on Meta’s troubles as it prepares for its Q3 earnings call.
Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.
The repercussions of China’s leadership overhaul: Markets in China, Hong Kong, and New York plunge over worries that Xi Jinping’s consolidation of power could further confound investment in Big Tech.
The super app model’s biggest vulnerability: A complete shutdown is the worst-case scenario for monolithic apps loaded with services like payments, messaging, e-commerce, ride-hailing, and maps.
Another brutal quarter for Snapchat: The company’s repeated failure to garner ad interest has left it in a bleak position with an uncertain future.
BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet
While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
The ad industry lost 8,700 jobs last month: Legal, tech, and economic issues have created a perfect storm that the industry will struggle to crawl out of.
TikTok enters the streaming music arena: TikTok is timing its streaming super app and services takeover at a time when key player Spotify’s value is declining and ByteDance is on the rise.
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
More than 90% of US digital coupon users will access the vouchers via smartphone this year. That figure is increasing slowly as tablet coupon adoption remains fairly stagnant.
It looks like gambling is coming to ESPN: Disney is reported to be close to striking a deal with sportsbook DraftKings.
Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.
He wants to create the US version of WeChat. Twitter can help him do this, but there could be regulatory hurdles ahead.
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds. For the video interscroller format, that figure is 3.0 seconds.
Google Cloud’s $100B opportunity: Data residency and sovereignty in regions like Africa, Latin America, Southeast Asia, and Greece could be Google Cloud’s competitive advantage in its pivot to a network provider.
Positive movement in the chip sector: Samsung aims for 2 nanometer chips, Intel tries its luck with GPUs, and Micron plans to invest $100 billion in a New York factory.