For real this time: Elon Musk is buying Twitter for $44 billion after backing out of the deal and engaging in a public dispute that put personnel and shareholders through the wringer.
We combed through Kaufman Hall’s 2022 State of the Healthcare Consumer Report. We’ll detail emerging trends that highlight how consumers are managing their own health.
Focus on cross-platform messaging: Google is ramping up pressure on Apple to adopt Rich Communication Services (RCS) as an equitable cross-platform standard. We breakdown RCS and its potential to unify mobile messaging.
On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
Competition coming for the Switch: More powerful devices that can leverage 5G connectivity and vast libraries of popular PC and mobile games will be the foundation for next-generation handheld gaming.
Podcasting’s questionable metrics could hurt its ad business: Major podcasters spent millions on mobile game ads that dramatically inflated listenership.
At the end of the day, we think the value of Hims & Hers’ new sex report lies more in the titillating topic than the novelty of its findings.
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
Apple’s manufacturing shift from China: The iPhone maker is looking to India and Vietnam to manufacture its most profitable products—a sign that Apple’s long time reliance on China’s manufacturing could be coming to an end.
Smartwatches and fitness trackers face slump: Rising inflation, economic uncertainty, and slowing innovation are ending pandemic-era hyper-growth as the segment matures.
Cost of the tech cold war: The FCC’s list of potential security threats grows longer with ComNet and China Unicom’s inclusion. The cost to rip and replace equipment and services may adversely affect smaller telecoms.
Among US adults 34 and younger, 30% had used visual search for shopping as of August, and 12% used it regularly. By comparison, 22% of US adults overall had used the functionality, and 8% used it regularly.
Global eSIM adoption is inevitable: 3.4B devices will be eSIM compatible by 2025. We can expect to see an increase in 5G connectivity in smartphones, laptops, tablets, and wearables.
Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.
Meta seeks secrets: The social media behemoth is asking rivals for confidential information in its lawsuit to prove it isn’t a monopoly. The strategy could backfire, leading to more lawsuits or intensifying regulation.
Technologies like digital clienteling tools and NFTs have created avenues for online engagement that can appeal to luxury consumers while maintaining a sense of exclusivity distinct from the typical public-facing website.
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
An iPhone for preppers: Apple’s iPhone 14 is getting satellite connectivity. It’s the start of a race for mobile satellite connections that could eventually cover every square mile on earth.
The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.