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For Google and Meta, this revenue stream is a small piece of the pie, but for Apple it鈥檚 the whole pie (mobile app install ad spending via the App Store will account for 97.3% of Apple鈥檚 ad revenues in 2023). Apple is so dominant in this one sphere that it is already on the way to becoming a global ad publishing giant.

Travel will spend more than $1 billion on digital ads by 2025. Total digital ad spending will continue to grow at a healthy rate through the rest of our forecast. The CPG industry is a small digital ad spender. CPG firms in Germany underindex on digital ad spending compared with their closest neighbors. Consumers in Germany are price sensitive, meaning the CPG industry faces a tough task.

Starbucks has not been doing well for a long time, and even though they've tried to do quote, unquote, innovation, their ex-CEO came in from a CPG background and they thought maybe that would help at least with a different sort of sense of products maybe at the grocery store, and even that hasn't really worked in their favor.

Instacart leans on advertising to bolster its bottom line: The company鈥檚 advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.

Yeah, I think it's interesting to watch Walmart iterate and grow on its ad business. They recently announced bringing non-endemic advertising into their stores. Their brick and mortar store footprint is a great point of differentiation. We know retail media in stores is still pretty small, but has a lot of potential for growth. And I like the move of bringing in the non-endemic advertising.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Amazon鈥檚 cost-cutting initiatives are beginning to pay off: The company鈥檚 North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.

Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes.

Some signal from cookies is better than no signal from cookies, and advertisers can use that signal to inform their cookieless tactics. But cookies will not have enough scale to support entire marketing strategies. Read the full report, Chrome鈥檚 New Path for Privacy.

Retail media will be a $45 billion market this year and will continue to grow by about $10 billion in 2024, according to our forecast. Currently, the majority of retail media ad spend is driven by search. But the next phase will be driven by upper-funnel formats and in-store ad opportunities.

This year鈥檚 Super Bowl ads will be defined by big stunts, from FanDuel鈥檚 live Gronk field goal attempt (we won鈥檛 be betting on this) to whatever M&M鈥檚 is doing with 鈥淢a&Ya鈥檚 candy coated clam bites鈥� (these we would bet on). Here are five charts on Super Bowl advertising.

PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.

鈥淎 huge piece of the traditional partnership between consumer packaged goods (CPG) and retailers has been those printed circulars.鈥�. These circulars drive engagement and a lot of sales, said Hovorka, but they鈥檙e tricky to translate to an online experience. With Kargo, the grocer can turn print circulars into digital ad units with moving text and images and shoppable components.

The advertising angle: Of course, as with most retail initiatives these days, there is the potential upside to both companies鈥� advertising businesses. Uber鈥檚 newly expanded reach gives merchants on its platform a bigger incentive to increase their ad budgets. Likewise, the new delivery offering will make Instacart a more attractive prospect for advertisers looking to get in front of customers.

Instacart recently inked a deal with NBCU to bring its first-party customer data to ads on the latter鈥檚 streaming content, and is trying to expand the reach of its Caper Carts鈥攚hich support in-store advertising鈥攚ith the help of grocers like SaveMart, Kroger, and Schnucks.

This could be good for consumers, but could also upend the delicate balance of publishers, tech giants and advertisers on which the internet, as we know, has long depended. Right, it's Mr. Mims. He says he's been guiltily using a new, free, AI-supported search engine/web browser called Arc Search.

This vast footprint gives Walmart the ability to reach consumers who only shop at physical stores and presents brands with countless in-store advertising opportunities. Ad revenue growth. Walmart鈥檚 ad revenues will grow 39.1% this year, 38.5% next year, and 38.0% in 2025, according to our forecast.

But I just want to mention ad space TV isn't just a Super Bowl party, but is a year round Fiesta. I think it's important for advertisers to notice that it's not just sporting events that they need to advertise to. Not when 93 out of 100 of the best rated audiences are coming from sporting, you're missing a whole nother subset of the population.

The combination of booming grocery and ecommerce sales is fueling Walmart鈥檚 highly lucrative advertising business. Walmart Connect grew revenues by 26% during the quarter, while Sam鈥檚 Club MAP saw a 27% bump in sales. Warning signs?

Those are just a fraction of the RMNs advertisers have to choose from. As the channel grows, retailers beyond consumer packaged goods are getting involved, from department stores to delivery companies.

The FTC spots a trust problem in health and wellness advertising: Nearly 700 brands including Unilever and Coca-Cola are warned for misleading ads.

While brands can鈥檛 directly advertise within Instagram DMs, Meta鈥檚 鈥渃lick-to-message鈥� ads, which users can click to start a conversation with a business, are the company鈥檚 fastest-growing ad format. Crystal ball: Pinterest relied on usage data and predictive models to inform its trend forecast. It expects blue makeup, combat sports, and 鈥渟lowcations鈥� will become favorites among Gen Z and millennials.

Kroger Precision Marketing鈥檚 secret sauce: Achieving equivalent sales impacts with 51% fewer impressions, enhancing ad intelligence with in-house platforms, and recruiting top-tier talent, according to Cara Pratt.