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| Feb 26, 2025
Source: Interactive Advertising Bureau Australia (IAB Australia)
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| Feb 26, 2025
Source: Interactive Advertising Bureau Australia (IAB Australia)
Chart
| Feb 26, 2025
Source: Interactive Advertising Bureau Australia (IAB Australia)
Chart
| Feb 26, 2025
Source: Interactive Advertising Bureau Australia (IAB Australia)
Chart
| Feb 5, 2025
Source: Censuswide; GumGum
Chart
| Jan 8, 2025
Source: Sprout Social; Glimpse
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| Jan 8, 2025
Source: Sprout Social; Glimpse
On today’s podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the “snippet generation” are influencing our world, what to make of this new group of “subscription pausers,” movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.
Audio
| Dec 6, 2024
Chart
| Dec 12, 2024
Source: ĢAV; ESW
Forecasts
| Jan 30, 2024
Source: ĢAV Forecast
Forecasts
| Jan 30, 2024
Source: ĢAV Forecast
Forecasts
| Jan 24, 2024
Source: ĢAV Forecast
In Australia, however, new age restrictions will sharply limit TikTok’s reach among teens. Why it matters: Gen Z continues to shape which platforms succeed across Asia-Pacific, but their preferences vary by country. Marketers can't rely on one-size-fits-all thinking when targeting this cohort.
Article
| Jun 4, 2025
The news: TikTok, Meta, and Snap are facing unprecedented regulatory pushback in the Asia-Pacific region as Vietnam, Malaysia, Indonesia, Pakistan, and Australia enact laws to protect children.
Article
| May 16, 2025
Digital ad spending in Australia is led by digital out-of-home. Overall digital ad spending in Australia will reach $11.33 billion in 2025, up 6.3% compared with total media’s 4.3%. Digital out-of-home (DOOH) will make up 72.3% of the country’s outdoor ad market in 2025.
Report
| Apr 21, 2025
The news: Apple Music launched a tool in Australia and New Zealand for importing libraries and playlists to help convert users from competing platforms like Spotify, Tidal, YouTube Music, and Pandora. Users can transfer songs, albums, and personal playlists through the web or Apple Music’s iOS and Android apps.
Article
| May 16, 2025
The survey was conducted in Australia, France, Germany, Japan, the UK, and the US. Ivanti is an automation platform for enterprise IT security.
Article
| May 30, 2025
The phenomenon is epitomized by the low penetration among internet users in countries like China (28.6%) and South Korea (28.5%), while tablet adoption in Australia (52.3%), Hong Kong (59.6%), and Taiwan (52.8%) is aligned with Western countries. Click here to view our full forecast for tablet user penetration, by country.
Report
| Apr 25, 2025
Chart
| Nov 19, 2024
Source: Bazaarvoice; Savanta
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| Nov 19, 2024
Source: Bazaarvoice; Savanta
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| Nov 19, 2024
Source: Bazaarvoice; Savanta
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| Nov 19, 2024
Source: Bazaarvoice; Savanta
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| Nov 19, 2024
Source: Bazaarvoice; Savanta
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| Nov 19, 2024
Source: Bazaarvoice; Savanta
Chart
| Nov 19, 2024
Source: Bazaarvoice; Savanta