蘑菇AV

Following the money: Given the growing gap in spending, it鈥檚 no surprise to see airlines and hospitality companies target high earners鈥攁lthough some, like United, are hedging their bets. Premium seating will account for 85% of Delta鈥檚 capacity increases in 2025 as it makes a major push to woo affluent customers. The airline expects premium revenues to outpace main cabin sales by 2027.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

But it essentially operates an affiliate business inside its app, where it targets coupons and deals to customers based on their purchases. Advertisers and publishers need to improve their first-party data capabilities. Publishers have yet to fully marshal the first-party data they do have.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Brands also need to consider the risks of associating themselves with platform owners, executives, or creators whose political views run counter to their marketing objectives or alienate their target audiences. While the current climate could be an opportunity to trim the high cost of brand safety, marketers should continue to invest in protecting their brands.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Zoom in: The decision to make Mexico and Canada the first targets of tariffs will have serious consequences. Not only will it trigger a trade war between the US and two of its closest partners, it will also drive prices up for consumers and upend the auto industry, among others.

But older generations are still an important鈥攁nd growing鈥攕egment for BNPL providers to target. Millennials will represent the largest share of US BNPL users in 2024, at 36.5%. But their growth will hit a ceiling and will be minimal moving forward.

Target and Barnes & Noble now feature dedicated 鈥淎s Seen on #BookTok鈥� displays. Physical bookstores report renewed growth driven by social media discovery. ByteDance launched 8th Note Press to capitalize on BookTok momentum.

They're in Target, and Walmart, and they're in the Lego store. How are they not eating into their own margins in either place? Sky Canaves (09:25):. I think the selection is much different.

Target and Walmart weren鈥檛 the only retailers with mixed Black Friday results. Lowe鈥檚 also saw foot traffic rise on Black Friday (up 1.8%), per Placer.ai, but visits to The Home Depot and Tractor Supply Co. were down, by 7.1% and 2.1%, respectively. What it means: Target has faced stiff competition from Walmart this year.

Google avoided the term 鈥渇ingerprinting鈥� in its official announcements, but said it would be 鈥渓ess prescriptive with partners in how they target and measure ads鈥� as privacy-enhancing technologies (PETs) unlock 鈥渘ew ways for brands to manage and activate their data safely and securely.鈥�.

Retail media search is a highly effective performance marketing tool because it targets shopping environments where customers are considering a purchase. Advertisers will spend $39.64 billion on retail media search in the US this year, 63.6% of total retail media ad spend, according to our November 2024 forecast.

鈥淧artnerships will require a deeper alignment between brands and creators, ensuring content resonates authentically with target audiences.鈥�. Challenging channel siloes. This year, marketers are focused on sharing resources and maintaining consistent standards for all marketing channels.

EV adoption is off target: The federal government鈥檚 goal to make half of all new vehicles sold in the US zero emissions by 2030 could face serious setbacks. While there are now a wide range of EVs, the lack of affordable options under $30,000 is limiting adoption in the US, per Bank of America (BofA), which noted that 鈥淓V demand growth has slowed sharply in 2024, likely due in part to affordability.鈥�.

鈥淭he streaming services have to get better about being honest on audience parameters so that they aren't taking more spend than they can deliver on the particular 迟补谤驳别迟,鈥� he said. 鈥淭he advertisers should spread money out to various streaming services, and ask for their spend to be stretched out over time rather than pushed out quickly.

Ads in genAI search are a moving target. A handful of platforms, including Google, have rolled out ads in some of their genAI search interfaces, and more will do so in the coming months and years.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Restrictions on the ability to target minors with social media and search advertisements are likely to benefit spending in other sectors鈥攍ike connected TVs鈥攖hat have fewer regulations. Marketers are also increasingly focusing on first-party data to preempt the deprecation of third-party cookies on Google Chrome and other regulatory causes of signal loss.

Many players in this space that went public or hauled in hefty funding rounds during the pandemic-fueled digital health boom have struggled to live up to their sky-high valuations and have become cheaper acquisition targets. For example, Accolade hasn鈥檛 fared well in the public market following its IPO valuation of $1.2 billion in 2020, trading just under $4 before this week鈥檚 deal.

However, as gasoline prices remain low and hybrids continue to be attractive options, EV manufacturers will need to get creative to meet sales targets. The incoming administration could bring complications, with Donald Trump鈥檚 transition team indicating plans to cut the $7,500 EV tax credit, which would drive up EV prices and result in a serious blow to adoption targets in the US.

Digital video audiences are easier to target and more addressable by location and demographic. ROI in these channels is more measurable since campaign outcomes are clearly discernible. The increased penetration of smart TVs allows digital advertising to more easily reach the largest screen in the home.