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Morgan. 64.8% of US shoppers learned about new products through reading online reviews and listicles on a brand's official website or app, according to a November 2024 survey from 蘑菇AV and impact.com. Use this chart: Marketers can use this chart to prepare their teams to craft launch campaigns and solidify relationships with retailers to promote and sell new products and services.

Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.

Digital video ad spend will increase 14% in 2025: The IAB findings highlight advertisers鈥� confidence in digital video as a valuable opportunity to meet goals.

UK shoppers love to buy, but they don鈥檛 like to be sold to in quite the same way as their peers in Asia-Pacific, where social commerce is so embedded in the culture. However, just as TikTok was able to fill the gap between social and video, so it promises to be the bridge between shopping and entertainment. Sources. Finances Online. TrueList. Toluna.

NBA lands historic media deals: New agreements with Disney, NBC, and Amazon promise expanded coverage and increased accessibility for fans.

Whether brands are aligning their product with comfort food, launching fragrances, or prioritizing scent in their retail spaces, marketers are embracing multisensory experiences as another way to stand out in the digital noise.

Several TikTok videos related to return fraud have recently gone viral, per The New York Times. One of those videos was posted by a shopper who received a can of tuna fish instead of an ashtray. The Times speculated that someone opened the box during the shipping process, swapped out the ashtray for the tuna, repackaged the box, then returned the original item.

Pet sales are on the rise (thanks, in large part, to inflation). Consumers, who are increasingly shopping online, are seeking out premium health and wellness-focused products for the furry members of their family.

Videos help move consumers down the purchasing funnel. Key stat: 30.0% of European and US consumers say that videos highlighting product features, tutorials, or case studies make them more likely to purchase, according to April 2024 data by Syndigo.

Battlegrounds: Advertising is the primary driver of revenues for both ByteDance and Meta, but Douyin also gets a significant portion of its revenues from social commerce鈥攁 sector Meta has recently renewed its push into via partnerships with Amazon and other shopping integrations. Social commerce has seen strong growth in the US in 2023, though sales are rising faster than the number of buyers.

鈥淥ver 50% [of users] say they view Pinterest as a place to 蝉丑辞辫,鈥� said Pinterest CEO Bill Ready. 鈥淵et we haven鈥檛 made it easy for them to shop historically, as shoppable content was not integrated into core experiences.鈥�

Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI鈥檚 Sora tool, riling creatives.

In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

While recent earnings from Netflix showed that established companies are still on top in the video streaming world, they could soon be looking over their shoulders, too.

Amazon鈥檚 US ecommerce channel display ad revenues will total $5.48 billion this year, up 11.3% from 2022, according to our forecast. Prime Day serves as a concentrated period of activity during which Amazon can push advertisers to other formats, like display and video. Outside of Amazon: Prime Day is a major retail holiday for all US ecommerce, not just Amazon.

Unlike Netflix, Disney+ does allow ad-supported viewers to stream premium-quality video on up to four devices simultaneously. That should give Netflix pause as Disney+ cements itself as the region鈥檚 second-most popular paid streaming platform. The digital video ad experience leaves much to be desired.

鈥淭hat led us to release features [like Schedule and Save] that enable customers to grocery shop on autopilot, like a subscription service.鈥�. With Schedule and Save, customers can sign up to receive their most frequently ordered products at a regularly scheduled cadence. Albertsons also realized it could provide customers with more value by adding shoppable recipes to its app.

Digital video viewers are internet users of any age who watch streaming or downloaded video content via any device at least once per month. Sub OTT video service users are individuals of any age who, at least once per month, watch video via any app or website that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution.

In 2023, Southeast Asia will remain a growth leader in digital users. Paradoxically, while its smartphone adoption will soon approach 90% among internet users, only slightly more than 60% of the population will be internet users this year.

Goodwill made its ecommerce debut with GoodwillFinds, an online platform for secondhand shoppers across the US. Meanwhile, resale site thredUP quietly launched a discount site where everything is $7 and under, a way for the platform to move excess inventory and attract customers looking for ultra-low prices. This was originally featured in the Retail Daily newsletter.