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As Bing makes inroads into Google鈥檚 lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

Pinterest鈥檚 user growth will remain sluggish in 2023, which could hamper its ability to attract advertisers. We expect Pinterest鈥檚 user base to grow just 0.4% in the US this year, which means the platform will have to convince its existing audience to spend more time on its channels to drive social commerce growth. TikTok is rapidly becoming the dominant social commerce player.

Why it matters: This development comes as publishers are laying off staff on account of weaker ad revenue outlooks鈥攍argely due to dominance by Meta and Google. The Messenger's shutdown, only eight months post-launch, underscores the dire state of media and the challenges of relying on an ad-supported model in a landscape dominated by tech giants and a plethora of advertising platforms.

The engagement rate, calculated as the ratio of engagements to impressions for Instagram and video views for TikTok, provides a holistic assessment of user interaction. Head to head: There鈥檚 a fascinating contrast in engagement rates by influencer tier between Instagram and TikTok. Instagram.

In the US, Amazon is also losing search share as consumers increasingly turn to social media platforms like YouTube, Facebook, Instagram, and TikTok, per Jungle Scout. As search behaviors change, marketers should diversify their search strategies and ensure consumers are able to find them across digital, social, and physical channels. 2.

The news: The social app Gas, which has at times supplanted TikTok and BeReal in App Store downloads, has been purchased by Discord. Gas鈥� small staff (founder Nikita Bier said in October the team was four people) will maintain the app and become part of the broader Discord team.

Brands will build their presence on TikTok to reach its 45.7 million US Gen Z users. We expect TikTok to dethrone Snapchat as the generation鈥檚 most used social media platform in 2024.

Brand deals are the No. 1 revenue stream for most creators. We expect sponsored content revenues to account for 59.4% of the $13.70 billion US creators will generate from social media this year.

Just as Facebook became the platform that defined millennials鈥� social media experience, TikTok is cruising toward a similar status for Gen Z鈥攂ut it鈥檚 taking a different route.

TikTok offers a teen time limit as US ban talks boil over: Talk of serious action is heating up, and TikTok is waving olive branches to prevent the worst.

And Microsoft CFO, Amy Hood, said last year her company would get about $2 billion in ad revenue for every percentage point Bing gains in market share. So a huge, huge incentive for them to try and swoop in and steal some of those search users away from Google. (14:12):. I'm with you though, Max.

YouTube is positioned to be an advertising powerhouse. It鈥檚 one of the original digital video players, courting advertisers at a time when connected TV advertising is climbing. The platform鈥檚 Google ties offer it a more trustworthy reputation in the US than TikTok. And use is already extremely high. But YouTube鈥檚 high standing also makes growth difficult. Here are five charts summarizing YouTube鈥檚 position and potential.

This year, mobile commerce has not only broken records, but also continued to solidify itself as a driving force behind ecommerce growth. More than two-thirds (67.4%) of the US population will be mcommerce buyers this year, spending $534.8 billion on their mobile devices, per our July 2024 forecast. Here are five key stats that underscore the expanding mcommerce opportunity, plus ways for brands and retailers to capitalize.

Political fatigue, reputational concerns, a pullback from TikTok, and heavy competition from other digital media will likely combine and come to a head. The potential TikTok ban looms large, but time spent on TikTok was declining even before the regulatory storm.

TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.

TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.

When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. 鈥淚t's on TikTok where Kamala is really shining,鈥� said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris鈥檚 social media and campaign strategy.

Imagine if Apple bought it, how funny would that be instead of saying, "Instead of spending 20 billion a year on this, we're just going to buy it."

Instagram could be the biggest beneficiary of a TikTok ban: Our Industry KPI data found that Instagram has a comparable reach to TikTok among the largest accounts.

TikTok is taking the lead on social commerce: But Meta, Pinterest, and Snap are trying to take back the spotlight by partnering with Amazon and focusing on shoppable ads.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers鈥� and retailers鈥� go-to-market strategies.

Time spent with TikTok will reach 55.8 minutes per day among US adult users this year, per our latest forecast, about 9 minutes more than expected in last year鈥檚 update. In 2024, time spent will increase to 58.4 minutes, up 4.8% year over year. We also expect TikTok鈥檚 US user base to cross the 100 million mark this year.