Forecasts
| Dec 13, 2024
Source: ĢAV Forecast
Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.
Article
| Mar 24, 2025
HBO's hit show “The White Lotus,” is extending its off-screen influence with a series of retail partnerships. Though the show revolves around miserable rich people on vacation, it keeps viewers engaged with fashion, scenery, and unattainable luxury. Brands including Banana Republic, H&M, and Kiehl’s have seized the opportunity.
Article
| Apr 3, 2025
Chart
| Apr 21, 2025
Source: Drapers; Feedonomics
Starbucks launched its Pumpkin Spice Latte before Labor Day, Doc Martens’ yellow stitching now outlines open-toed shoes, and Ugg wants to stay in consumer’s closets year-round. In retail, seasonality has become a suggestion.
Ugg, which rose to fame for its collection of fur boots, places its new line of Mary Janes and sandals in the first warm days of the season in its global campaign “Bring Spring Energy." Made alongside agency Young Hero, the spot which launched this month features musician HANNI and her friends, who all romp around in the sun while sporting the collection.
Article
| Mar 27, 2025
Article
| Mar 12, 2025
Secondhand apparel delivered its strongest annual growth since 2021 last year: The category is poised to continue its up-and-to-the-right trajectory as tariffs push up the price of new clothing.
Article
| Mar 19, 2025
Forever 21’s long-shot plan to emerge from bankruptcy involves copying Shein: The fast-fashion retailer plans to adopt an ecommerce-only model if it fails to find a buyer to manage its stores.
Article
| Mar 19, 2025
Report
| Sep 30, 2024
Report
| Sep 30, 2024
Forecasts
| Oct 18, 2024
Source: ĢAV Forecast
Chart
| Mar 31, 2025
Source: Pi Datametrics
Chart
| Mar 26, 2025
Source: Drapers; Feedonomics
Chart
| Mar 26, 2025
Source: Drapers
Chart
| Mar 26, 2025
Source: Drapers; Feedonomics
Chart
| Mar 26, 2025
Source: Drapers; Feedonomics
Old is the new new: Across food and fashion retail, brands lean on nostalgic goods and practices to win over shoppers as inflation worries rise.
Article
| Feb 28, 2025
Chart
| Mar 19, 2025
Source: GlobalData; thredUP
Shein is in trouble: The fast-fashion marketplace’s profits fell nearly 40% in 2024, even without the impact of de minimis changes and higher US tariffs.
Article
| Feb 24, 2025
US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.
Report
| Aug 30, 2024
TikTok Shop’s sales soared 153% in January: The video app’s social commerce arm is eating into Shein’s market share, adding to the hurdles facing the fast fashion company.
Article
| Feb 18, 2025
Forecasts
| Aug 30, 2024
Source: ĢAV Forecast
Forecasts
| Aug 28, 2024
Source: ĢAV Forecast
Forecasts
| Aug 28, 2024
Source: ĢAV Forecast
Forecasts
| Aug 28, 2024
Source: ĢAV Forecast