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Growing consumption of ad-supported video-on-demand (AVOD)鈥攐n platforms like Netflix and Crave and free ad-supported streaming TV channels like PlutoTV, Roku, and Tubi鈥攈as also increased video ad spend. Click here to view our forecast on Canada digital ad spending by format. Search鈥檚 share of digital will be 42.1% in 2025. It鈥檚 been a decade since search held a larger share than display.

In September 2024, Roku and Currys became the latest partnership between a CTV practitioner and an RMN. This followed partnerships between ITV and Boots, ITV and Tesco, and Channel 4 and Nectar360 (Sainsbury鈥檚 loyalty provider). UK grocery retailers are beefing up their in-store capabilities.

This article was contributed by Roku.

Roku. Snap Inc. Walmart.

As Bing makes inroads into Google鈥檚 lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

Likewise, Roku is not in the graphic because we do not break out The Roku Channel in our forecast. The graphic also includes gross ad revenues for YouTube, rather than net ad revenues. Because YouTube shares a substantial portion of its ad revenues with creators, the gross forecast better reflects the scope of its ad business.

Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.

Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.

NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here鈥檚 how each company is leaning into commerce to diversify revenue streams.

Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.

Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.

Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.

On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

Walmart Connect has partnerships with NBCUniversal, Roku, and Disney Advertising to enhance targeting and measurement capabilities. Albertsons Media Collective works with NBCUniversal to provide advertisers with CTV measurement solutions. Best Buy Ads and Roku enable advertisers to use Best Buy鈥檚 first-party data to target and measure CTV campaigns across the streaming platform.

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: why Microsoft would want to buy Roku, whether TikTok will make a splash in search advertising, who will be the runaway retailer of the year, if Instagram's new Twitter competitor app will be a hit, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.

On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify鈥檚 app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.

鈥淲ith traditional studios producing less, streamers with user-generated or reality content鈥攕uch as YouTube, Roku, and FAST channels鈥攎ay capture more upfront attention,鈥� said PMG鈥檚 Corsinita. Reduced content production will make ratings harder to predict, which will drive advertisers to seek stronger audience guarantees, MiQ鈥檚 Chughtai argued.

Roku soars ahead in Q2: The platform is second only to Hulu and YouTube in CTV ad spending. Its earnings revealed interesting findings about viewing habits.

Roku and Spotify will be the only outliers on the list of fast growers in 2025. It is worth noting, however, that we do not yet have a projection for worldwide Netflix ad revenues, which would likely rank highly in the above chart. Behind the Numbers.

In September 2024, Roku and Currys became the latest partnership between a CTV practitioner and a retail media network (RMN). It will give Currys Connected Media鈥攖he electrical retailer鈥檚 RMN鈥攁ccess to Roku鈥檚 streaming devices across the UK. This follows earlier collaborations between ITV, Boots, and Tesco, as well as Channel 4 and Nectar (the Sainsbury鈥檚 loyalty provider). Amazon is also important.

Roku and The Coca-Cola Co. are using shoppable media to target consumers at home during the holidays, while Saks Fifth Avenue and Dior are celebrating 70 years of partnership with a first-of-its-kind ecommerce pop-up. Plus, Uber is leveraging the 鈥淩eal Housewives鈥� franchise to build up its ad business.