蘑菇AV

Super app powers up: The US doesn鈥檛 have a popular super app combining messaging, social media, shopping, and payments. Apple could change that. 鈥淚 think [Apple] has the best shot of creating the first super app to take off in the US,鈥� said Canaves. 鈥淭hat鈥檚 really thanks to the hold of the iPhone on US teens and integration of payment services.鈥�.

Path to super app status? PhonePe is diversifying because of incoming rules that will limit the payment volume that firms can process via UPI, potentially slashing its revenues. Broadening its services will help the firm offset any potential losses.

ByteDance isn鈥檛 just focusing on video, though, and is rolling out a number of lifestyle, commerce, and delivery features to create a super app comparable to Gojek or WeChat. Rather than compete directly with ByteDance鈥檚 large market control, Kuaishou is instead focusing on strengthening relationships with existing consumers, and targeting more 鈥渁dult鈥� sectors like home ownership and job hunting.

We don鈥檛 expect Twitter to become a super app in 2023 (it will have to fend off ad revenue and user losses before integrating more services into the app), but it will change more this year than it has in the past few years combined.

While genAI features haven鈥檛 attracted new users, they鈥檝e enhanced subscription offerings, helping the language app increase its profits and justify premium pricing.

And the combined footprint of the two apps (Douyin in China and TikTok in the rest of the world) will stand at 1.70 billion monthly users in 2023, amounting to 36.5% of worldwide internet users and 45.2% of social network users. By 2026, Douyin will have almost the same number of users as China鈥檚 popular super app, WeChat鈥攁nother sign of ByteDance鈥檚 growing dominance.

Akin to the super app playbook, users can apply wallet balances to a broadening array of products and features鈥攊ncluding debit cards, bill payment services, crypto, and multicurrency exchange rates. But the lingering power of cash should not be underestimated.

Nearly 98% of smartphone users (255.8 million people) will use apps this year. Although all major app categories will continue to gain users鈥攁nd 11 will surpass 100 million users apiece鈥攖he average user will download and regularly open fewer apps as they settle on favorites in each category.

Key stat: The top way US internet users discover new mobile apps is by searching or browsing app stores, cited by 44% of those surveyed for Airship by Sapio Research.

Quick consumer adoption of new technology has been a hallmark of China鈥檚 digital economy; think mobile payments, online shopping, super apps, and livestreaming ecommerce. In 2024, tech companies will launch an exuberant number of AI applications, but only those that offer true value to consumers will survive. Asia-Pacific offers the metaverse a second life.

They鈥檒l expand their offerings, with an eye toward a super app model. PayPal, for example, plans to tighten Venmo integration this year, while Zelle鈥檚 parent company Early Warning Services is exploring a retail ecommerce wallet.

TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn鈥檛 caught on in the same way.

And I think Uber will probably be a more successful sort of super app. It's halfway there than would Twitter turned X. Marcus Johnson:. So, this was one of my points is that, do you need to be a super app to succeed in the West? Because we've gone from app to super app, without thinking there's anything in between. And maybe just a multipurpose app is enough.

The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery 鈥淪hop Like a Billionaire鈥� tagline several times on Fox during and after the broadcast of the big game. Here鈥檚 what you need to know.

Zicherman鈥檚 focused on expanding Spotify鈥檚 audio super-app ambitions to audiobooks. He leaves at a time when Spotify鈥檚 audiobook future is unclear. In the past, Zicherman has said Spotify is toying with several models, including ad-supported audiobooks or a separate subscription service with a broad catalog.

In the long term, neobanks may find success by capitalizing on consumer interest in super apps. They can do this by developing subscription-based offerings that bundle tax, investment, homeownership, and small business services. 3. Gen Z is changing banking. At least 4 million Gen Zers will open banking accounts each year through 2026, according to our 鈥淕en Z and Banking鈥� report.

However, just as super apps have failed to take hold in the US, so too has livestream shopping. Livestream shopping, to date, simply hasn鈥檛 been compelling to the majority of US consumers. While that may change, retailers (and platforms) may find more success leaning into more proven social commerce tools. Go further: Read our Social Commerce Forecast 2022 report.

These generations claim financial institutions don鈥檛 understand them, and they鈥檙e willing to trust nonbank financial entities鈥攍ike neobanks, super apps, and Big Tech鈥攚ith their money. Here鈥檚 how you do it: Regional bank CMOs must adjust their marketing strategies to cater to digital outlets. Make it meaningful: Community connections are regional banks鈥� big selling point.

Why don't you both tell me who will make the first super-apps? I'm putting you on the spot here. Jaime, who's going to make the first super-app that's adopted in the US? Jaime Toplin:. So I think Western super-apps are going to look a little bit different just because of the way that we use mobile technology than those in China.

If Twitter attempts to transform itself into a super app, that will not make a dent in Asia-Pacific. Musk has floated the idea of turning Twitter into a multifunctional platform, starting with adding payments. But Asia-Pacific already has a legion of popular super apps, including WeChat, Line, and Kakao. Asia-Pacific Is Facebook鈥檚 Last Hope for Growth and Instagram鈥檚 Stronghold.

The iPhone is the ultimate super app. iOS harmonizes hardware and software into a digital ecosystem of products and services, delivering a leading UX. Customers are increasingly entrusting this digital hub with sensitive information, including contacts, digital keys, personal identification, payments, and banking. Not to mention they have access to around 2 million third-party apps.

It鈥檚 also diversifying beyond BNPL by enhancing its open banking platform and building out its shopping super app. To view the full payment value forecast by company, click here. To view the full user number forecast for each leading BNPL fintech, click Affirm, Afterpay, or Klarna. But growth among leading fintechs will taper in the face of greater BNPL competition.

You can go into their mobile app and they'll make recommendations based on, you say you like this, that, and the other thing. Rob Rubin:. We did an episode on super apps and Klarna came up as a company that was trying to morph their BNPL history into more becoming a mobile super app.

Buy now, pay later (BNPL) has thrived because it combines the flexibility of credit with short repayment terms, app-based shopping, and a simple user experience.

I think Apple wants to be the all-in-one ecosystem and they want to be the ultimate super app. And I think it's only going to keep growing. Apple Pay later is a really new addition. It's not even fully rolled-out yet and I just think it's going to keep going. If you think about the Apple Card, that's been really growing in popularity, their credit card.