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Although a TikTok ban isn鈥檛 in effect, it鈥檚 wise for advertisers to understand its potential impact and plan ahead, whether that means adjusting to other vertical video players such as YouTube Shorts or Instagram Reels, or experimenting with ads on streaming TV or audio channels,鈥� Nelligan said.

Netflix viewership grows thanks to hit show 鈥楤ridgerton鈥�: While Netflix is seeing gains, it still falls behind NBCU, YouTube, and Disney.

More than half of Western Europe鈥檚 internet users already pay for over-the-top (OTT) video services, according to our estimates. Subscription video platforms such as Netflix and Amazon Prime Video are still attracting new customers, too. The regional audience is expected to grow nearly 4% in 2022 and 3.0% in 2023, when viewer numbers will approach 200 million.

Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.

Excluding YouTube, that share is closer to 8 in 10, but it鈥檚 still rising as streaming continues to make up more of advertisers鈥� video investments. Flexibility and fluidity are becoming a central part of upfront negotiations this year, and accounting for programmatic dollars in May鈥檚 deal-making is one way for publishers to meet advertisers鈥� demands. Networks are open to the idea of more fluidity.

Declining TV viewing, tiered streaming, emergent ad businesses, and content spending cutbacks will be among the most prominent 2023 video trends.

Consumers spent a record-breaking $314.9 billion online globally during this year鈥檚 Cyber Five, according to Salesforce. But there鈥檚 lots more to learn beyond top-line sales numbers鈥攆rom Target's Taylor Swift-fueled Black Friday surge to Gen Z's big spending habits. Here are five key stats on Cyber Five performance you may have missed and what they mean for the rest of the holiday season.

This group includes streaming services whose CTV ad revenues we don鈥檛 currently break out (such as Amazon Prime Video and Apple); smart TV-makers with ad businesses (Samsung, Vizio, LG); and retailers that are selling CTV inventory through their media networks. To view the full forecast, click here.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.

While teens retain digital habits from childhood (such as a strong preference for YouTube), their newfound independence and desire to connect with peers has led them to new habits.