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The news: Ecommerce giant Asos is expanding its Asos Media Group (AMG) retail media business in the face of a challenging economic environment, per The Drum. The retailer launched its retail media business in 2021 and currently supports social media campaigns, targeted emails, and app push notifications. It recently partnered with Criteo to help it expand its advertising offerings.

Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.

Key stat: UK shoppers are demonstrating more awareness of and understanding around identity checks while shopping online this year, as last year they suffered from 拢15.3 million ($18 million) in losses due to identity fraud during the 2021 holiday season. The data comes from FICO鈥檚 Fraud, Identity, and Digital Banking Consumer Survey, which polled 1,000 UK adults in August 2022.

The news: Meta and Apple have become the first companies fined for violating the European Union鈥檚 Digital Markets Act (DMA), with Meta receiving a 鈧�200 million (USD $216 million) fine and Apple receiving a 鈧�500 million ($541 million) fine.

Burberry returns to its roots: To turn its fortunes around, the struggling luxury company will undo its brand elevation strategy and focus on outerwear and scarves.

The news: Swedish digital payments giant Klarna leads European fintech unicorns in startup creation, with its alumni founding 62 new companies, including Anyfin, Bits Technology, and Pretzel AI. The trend: Large fintech companies鈥攅specially Klarna, Revolut, Wise, and N26鈥攁re the leading incubators for new tech startups, indicating continuous innovation within the fintech sector.

Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.

At the same time, companies have to make sure their security measures don鈥檛 add too much friction to the ecommerce experience. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.

Amazon took legal action against more than 150 bad actors across the US, China, and Europe in 2023. In late October, the retailer and Google filed parallel lawsuits against Bigboostup.com, a site that reportedly sold fake product reviews for Amazon listings and fraudulent reviews for business listings on Google Search and Maps.

Confidence hit a seven-month low in early February, as shoppers across the political spectrum brace for higher prices, per the University of Michigan. Year-ahead inflation expectations spiked from 3.3% in January to 4.3% in February鈥攖he highest level since November 2023.