蘑菇AV

What is shoppable media and which formats have the most potential?

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The shift from traditional TV viewership to digital video is accelerating. The trend is being driven in large part by increased connected TV (CTV) viewership and higher levels of smart TV ownership. Smartphone ownership is nearly universal.

105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.

Consumer banking will evolve from a product-centric model to a customer-centric one over the next few years. This will require significant changes to banks鈥� apps, pricing structures, and customer service.

And they鈥檝e proved popular: 83% of consumers subscribe to video-on-demand services alone, per July 2023 data from Leichtman Research Group. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

Streamers, pay TV sue to block click-to-cancel: The FTC鈥檚 attempt to standardize digital cancellations may have an uphill battle.

Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.

Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Social media is the most popular activity in the region across demographics. The difference in adoption rates between gender, age, and income is less than 2%.

Retail media ad spending in the US will reach almost $55 billion in 2024, as advertisers鈥� focus on off-site spending intensifies.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Not surprisingly given its ethnic and linguistic diversity, Western Europe doesn鈥檛 fit predictable patterns of media consumption. It鈥檚 generally a paragon of traditional media but a relative laggard in TV viewing.

The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.

Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.

On today鈥檚 podcast episode, we discuss the new challenges facing today鈥檚 CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

Apple will manage Apple News inventory itself: Company stands to gain a larger share of spending by deprioritizing third-party vendors.

TV ad spending is declining faster than we expected, but CTV is making up the shortfall, resulting in overall market growth.

Amazon Prime members can now get a discount on gas: It will also add an electric charging benefit next year to ensure consumers recognize the 鈥渄isproportionate鈥� value the program delivers.

On today鈥檚 special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of 蘑菇AV鈥檚 The Creator Economy Trends 2025 and is hosted by Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what鈥檚 in store.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak media鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

KEY STAT: Broadcaster video-on-demand (BVOD) and TikTok are seeing the biggest gains in time spent, as UK consumers pivot to ad-supported long-form video content and short-form social video. Total time spent is declining and will reach pre-pandemic levels by 2025. The pandemic artificially inflated total media time in the UK, as most everywhere else, but things are returning to the old normal.