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Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies鈥� top ad spenders.

Meta AI updates hint at future advertising: The company鈥檚 chatbot will store 鈥渕emories鈥� and pull from user data to personalize answers.

Instagram is revamping Reels with a follower activity feed while Threads rolls out analytics and tests ads. The moves aim to deepen user engagement and maximize brand exposure.

Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

Bluesky鈥檚 funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

Bluesky鈥檚 funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

WhatsApp鈥檚 importance to Meta goes well beyond social messaging: A forced divestiture could disrupt customer service, commerce, and loyalty worldwide.

Instagram will surpass Facebook to become the largest social ad business in the US, a development that might have been hard to fathom when Facebook bought Instagram for $1 billion 12 years ago.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners鈥攁nd losers.

Social media usage in Canada continues to grow, but it鈥檚 spread across a wider range of networks. Meta鈥檚 Facebook and Instagram still lead, but TikTok, Snapchat, Pinterest, and X also command large audiences.

The news: Google launched 鈥淧ortraits鈥� on Thursday, a new experiment that creates AI-generated versions of influencers that offer users notes and advice using the voice of the individual they鈥檙e based on. Described as 鈥減ersonalized AI coaching built alongside real experts,鈥� Portraits is built in partnership with the AI celebrity鈥檚 real-life counterpart. Our take: Google鈥檚 experiment, while it may not connect with every audience member, could prove effective at increasing time spent with Google鈥檚 AI offerings, drawing attention away from competitors like Meta AI and potentially unlocking a new revenue stream if Google monetizes in the future.

The news: Pinterest will host high-performing influencer content posted on affiliate shopping platform LTK, automatically bringing popular images from the platform to Pinterest, according to The Verge. Pinterest also hired Chip Jessopp, former Amazon director of global accounts and ad tech sales, as head of programmatic, per Digiday. Jessopp will help Pinterest create new demand channels while scaling its programmatic abilities. Our take: Pinterest鈥檚 moves could better position it as a legitimate competitor in digital advertising and a promising growth area for influencers and marketers鈥攇iving the platform more legs against social commerce giants like Meta and TikTok.

As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.

If ad dollars shrink, Meta and others may need to ditch risky side projects and focus on scalable, affordable services to survive the slowdown

Reddit courts SMBs with streamlined tools: A new Meta import feature and simplified setup options aim to reduce friction and boost campaign performance.