On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.
The US travel industry is well on its way to a full recovery from 2020’s pandemic-driven nadir, and with this recovery has come a return to ad spending. Travel industry players upped their digital ad budgets by 42.7% last year, and we forecast a 22.5% boost for this year. Next year, travel will grow its outlays faster than any vertical we track.
Fintechs and neobanks value banking licenses for functional reasons, but they might be seeking intangible benefits as well.
Two representatives introduced a house companion to the Credit Card Competition Act of 2022, showcasing a broader desire to reform card fees.
Reels, Reels, and more Reels: Facebook released an API for Reels, allowing users to share short-form videos to the app from outside platforms.
Watch the on-demand replay of our webinar, The Great Realignment, as our analysts showcase how ecommerce, social media, fintech, and more are being transformed amid the market turmoil of 2022.
On today's episode, we discuss how social commerce is evolving, how many Americans buy things on social platforms, and the importance of native checkout. "In Other News," we talk about the significance of YouTube turning on the money hose for Shorts and how long TikTok can preserve its image as a fun app. Tune in to the discussion with our analyst Jasmine Enberg.
Among US adults 34 and younger, 30% had used visual search for shopping as of August, and 12% used it regularly. By comparison, 22% of US adults overall had used the functionality, and 8% used it regularly.
Smarter subsidies and incentives for EV adoption: Global EV adoption targets require a monumental shift for consumers. The shift can be accelerated by incentives to help bring down initial costs.
Pfizer expands its agreement with CytoReason by five years to boost AI’s role in drug development. We spotlight the trend in the pharma world.
Walmart has big plans to grow its ad business: Its ad tech platform is working with TikTok, Snap, and Roku to measure how social media and CTV advertising affect sales.
US regional banks have grown to a size where an economic crisis would have lasting impacts. And EU banks are under review for potential energy-related losses.
Issuers may need to balance meeting lending demand and protecting their balance sheets as more consumers hold onto credit card debt for longer.
TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
The benefits of investing in employees go far beyond reducing turnover, Patty Soltis said on a recent “Reimagining Retail” podcast episode.
While advertisers have been scrambling to figure out what they’ll do when Google phases out third-party cookies, a larger threat has come into play: privacy regulations.
During the Great Recession, widespread unemployment, declining housing values, and general uncertainty caused many changes in shopping behavior, and some of these changes were a surprise.
Retailers look for more ways to monetize their customer bases: Kroger, Sam’s Club, and Best Buy keep seeking new ways to entice advertisers to their retail media networks.
Watch this video, featuring Meta’s John Cantarella, vice president, community and scaled partnerships, as he explains how fostering a community can give brands of any size a competitive edge because of how the relationships built over time can be leveraged for engagement and growth. In his role at Meta, Cantarella leads a team that helps leaders, creators, and brands—including Airbnb and Tonal—with their community strategy across Instagram and Facebook.