The consumer watchdog plans to regulate BNPL providers similarly to credit card issuers following a nearly yearlong investigation.
In hopes of beefing up its Marketplace presence, Walmart has added a new suite of ad tools, making it easier for smaller brands to join and sell on the platform.
Pinterest’s new “Don’t Don’t Yourself” ad campaign highlights the platform as a site for genuineness and creativity, while hinting at the darker sides of other social media networks.
Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Tech companies are increasingly centralizing their product strategies around voice assistants by incorporating them into more products to build out their respective ecosystems.
Insider Intelligence spoke with Liz Ritzcovan, chief revenue officer of Hustle, which was one of the first to enable brands to reach consumers over text message. Ritzcovan shares how the company is innovating text marketing, including adding short-form video content.
Grocers seek to make inroads with lower-income consumers: Walmart, Albertsons, and BJ's Wholesale Club are among the retailers eyeing the sizable customer segment.
Meta faces new challenges: ByteDance and Sony are building their VR ecosystems. This could be the perfect time for Meta to double down on its productivity and collaboration-focused metaverse
As political ads boom, so do transparency concerns: The growing impact of CTV and programmatic advertising calls for transparency—but it’s not an easy problem to solve.
Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.
On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.
The average US social buyer will spend $518 via this channel in 2022, up 26.9% from last year. Annual spend will increase by $419 per buyer over the next three years, reaching $937 in 2025.
Embedded-finance-driven business lending is expected to grow sixfold in the next five years.
Walmart and Target joined 1,600 merchants rallying around the divisive credit card routing bill—whose prospects aren’t bright.
Showtime’s time may be over: Parent company Paramount is looking to consolidate its streaming brands under one flagship service.
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
The surge in consumer time and money spent online because of the pandemic led to a significant boom in the affiliate marketing ecosystem.
On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.
Starbucks’ reinvention plan leans on China for growth: The company ignores the threat of lockdowns as it pursues aggressive international expansion.
Prime Day is Amazon’s biggest sales event, but it offers other retailers a boost as well. This year, 44% of Prime Day digital buyers in the US considered shopping only on Amazon, while 32% checked out Walmart and 24% browsed Target as well.