Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.
Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.
Tesla sharing its Supercharger network: Tesla joins 16 companies providing 100,000 chargers in the US as part of the initiative to accelerate the EV transition. Government cooperation opens Tesla to billions in subsidies.
On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.
In a good sign for TV advertisers, ad-cost inflation slows: Scarcity, rising costs, and newcomers pushing prices up caused ad inflation to soar last year.
Online purchases will account for a growing share of total US retail returns.
Last week, Google and Microsoft each unveiled new AI-powered search tools, each of which made factual errors during demos. Both companies have hit stumbling blocks in the race for AI dominance they weren’t fully prepared to run. That said, Microsoft has created more buzz by integrating OpenAI’s popular ChatGPT into its Bing platform.
Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.
The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. “We’re not trying to stop anyone from drinking,” said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is “making sure [our customers have] a really good-tasting alternative.”
Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.
By putting conversion at the front of a marketing strategy, brands can scale quickly and sustainably. Learn how to leverage the opportunity marketers have today by modernizing the sales funnel.
From winning “an insane amount of PR coverage” to being nimble enough to strike at the peak of buzz, Aron North, Mint Mobile’s CMO, shares how the ad that had everyone talking came about and what other marketers can learn from his experience.
Tinder is the go-to dating app among millennials and Gen Zers in the US, but when it comes to adults 50 and older, Match.com is the online platform of choice, per the Pew Research Center.
“If you’re going to grow a brand, it’s not going to come to loyalty alone. You will have to reach more customers. You will have to have more customers buying more often.” That’s according to Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), speaking on the “Behind the Numbers: Reimagining Retail” podcast about his new book, “Breakout Brands: Why Some Brands Take Off...and Others Don't.”
Between inflation, low unemployment, and high interest rates, our economic health gives mixed messages. When times get tough, consumers look to brands to provide value, empathy, and sometimes a little levity. Here are five tips for adjusting your marketing message and growing loyalty during stormy weather.
Exaggerated network maps confound rural broadband initiatives: Thousands of locations are showing up in network maps as having access to broadband but are in reality underserved. Billions of dollars are at stake.
In a turn echoing Netflix, Disney+ has its first quarterly subscriber loss: Disney managed to squeeze by thanks to strong parks and movie results, but its streaming venture has hit a bump.
Advertisers and marketers can’t afford to waste budget, so we foresee a partial shift away from display ads and renewed emphasis on search—with one big exception, retail media.
The Information Age 2.0 is upon us: Google’s latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.
Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.