Amazon-owned Whole Foods is in expansion mode: While its parent company looks to cut costs, the high-end grocer sees an opportunity to attract consumers as they return to in-store shopping.
AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.
Many brands are entering the year with flat—or declining—budgets. You can’t assume what you did last year will work this year, and your average order value and conversion rates could decline from 2022 as consumers continue to be more money-conscious, said Ken Magner, strategist, marketplace search at Tinuiti, in a recent webinar.
Microsoft is the latest to resort to layoffs: The company is reducing its headcount by 5% as it pivots to plug AI into its key products, subscriptions, and cloud services. But AI still has a lot of hurdles to jump.
Our analyst shares what’s hot (the environment and Web3) and what’s not (the economy, the metaverse, and the fear of both logging on and off social media).
Slowing growth forces Beijing to capitulate to Big Tech: Facing the weakest growth in decades, China seeks cooperation with the EU and will loosen its iron grip on tech monoliths to spur the economy.
As brand loyalty declines, deals remain a surefire way to win over consumers. Shoppers get discounts and retailers get invaluable first-party data. It’s a win-win. Here are five charts on how to up your loyalty game.
As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.
President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.
Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.
After postponing it a couple of times, Google has confirmed it will deprecate Chrome cookies once and for all in 2024. Are you ready? Here’s what you need to know to navigate this new world, including how to talk to internal and external partners, a rundown on identity solutions, and why you need to start now.
Gen Z is slightly less concerned than any other generation about buying from brands that reflect their social values, according to December 2022 data from Morning Consult.
This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement.
Microsoft hitches its AI wagon to OpenAI’s ChatGPT: Investing $10 billion will give Microsoft 75% of OpenAI’s profits and priority access to innovation it can fold into web search and software solutions.
2023 layoffs expose Big Tech’s dirty laundry: Tone deafness, overexpansion, and lack of focus on security are the industry’s pressing problems that need to be resolved before the economy recovers.
Amazon laying off 18,000: That’s significantly more than previously disclosed and could indicate that widespread job cuts are around the corner for tech companies. Job uncertainty could lead to panic and stall innovation.
Digital advertising is on shaky ground. Recent changes to our forecasts reflect that uncertainty. We examined what this year will look like for marketers, from retail media’s rise to social networks’ stagnation.
A quarter of US adults pay the most attention to TV commercials, making them the top ad format, followed closely by online ads, per CivicScience. Magazine and newspaper ads rank near the bottom, with only 4% and 5% paying them the most attention, respectively.
Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.
New California and Virginia laws kick off a big year for privacy regulations: Oddly enough, marketers could benefit from federal regulation to solve the problem.