In the US, 56% of Gen Z adults prefer to buy from companies that reflect their social values, according to Morning Consult. Gen Z’s figure is slightly lower than those of other generations, with Gen X at 61% and baby boomers and millennials at 59% each.
The FTC Cometh for Digital Health: GoodRx is the first company to be charged with violating the Health Breach Notification Rule—and it won’t be the last.
What’s got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don’t go too far, lose focus on offline opportunities, or forget to connect the dots.
Intel, Groupon, Workday announce layoffs: The historic bloodletting in Big Tech isn’t letting up anytime soon. While laid-off workers are left to evaluate their options, some companies are eager for Silicon Valley talent.
Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.
The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.
The tech industry is hurting—even Apple is expected to report a year-over-year revenue decline this week. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. “People are not buying into the hype as much, and [these new technologies are] really going to start to be applied in useful ways for marketers,” said our analyst Yory Wurmser.
US, allies put pressure on China’s chipmaking efforts: Key producers of equipment critical for advanced chip design won’t be exported to China, which could lead to reprisal or wider geopolitical retaliation.
Troubling signs in the smartphone space: Smartphone shipments drop to the lowest level in a decade. Innovation has stagnated, foldables have failed to take off, and the market for 5G handsets has reached saturation.
Shutterstock jumps on AI bandwagon with generative image tool: But considering investment in the technology, it maybecome table stakes faster than anyone predicted.
Does a set of standards devalue retail media networks’ walled gardens? Unilever is trying to convince the industry that it doesn’t, and is urging competitors to come together.
Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.
See our latest industry KPIs for retail media.
Retail media networks will challenge Google and Meta, and offer retailers serious margins.
Constrained chip supply continues: The yearslong chip crisis isn’t getting any better, and some markets aren’t expecting relief until 2024. But dwindling consumer demand could lead to oversupply and stagnating innovation.
B2B marketers became more focused on data during the pandemic when in-person events—a classic way of collecting first-party leads—ceased to be an option, and they shifted more resources toward digital. Despite a drop in growth in 2023, data spending will hit $3.91 billion by 2024.
The Federal Trade Commision (FTC) released new guidelines for health-related products—everything from dietary supplements to food to devices. The guidelines encourage marketing that is “truthful, not misleading, and supported by science.” The updates emphasize a few main pillars.
2023 is the year of performance marketing. Budgets are getting leaner, and pressure is mounting for marketers to deliver. Advertisers need to be intentional about audience, platform, and measurement when serving up ads. Here are five charts every marketer needs for building the perfect ad campaign.
TikTok bans in colleges go viral: The fallout from students and teachers could be indicative of wider pushback against banning the app.
Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows.