As publishers battle declining revenues, deals with AI firms like OpenAI and Perplexity provide new income streams—and a seat at the table in shaping the industry’s future.
Google loses key talent behind its AI-powered note-taking tool as former team members chase startup dreams and the chance to outpace their former employer.
Strong returns for both publishers and advertisers guarantee growth. AI-powered performance advertising products, such as Meta’s Advantage+ Shopping Campaigns and Google’s Performance Max, have helped large advertising platforms weather the lost ad revenues from privacy-related signal loss.
Cohere’s latest model untangles complex multilingual queries, helping regulated industries and global marketers find precise answers in over 100 languages.
Who is OpenAI’s new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.
Investor excitement contrasts with customer hesitation, suggesting businesses must balance automation with user trust to maximize AI’s potential
AI’s role in Spotify Wrapped is slightly subdued: The platform’s yearly marketing event included AI, but stopped short of prominently featuring it.
Capable new models and supercomputer plans show progress, but releasing a breakthrough “any-to-any” model next year will test its execution under tight timelines
With Gelsinger out, Intel faces strategic crossroads—divest, restructure, or merge—all while navigating a leadership vacuum that could stall its AI pivot and attract opportunistic bids.
With Meta and Google building private subsea cables, they’re bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.
The incoming Trump administration will indisputably affect the future of Big Tech. The breakup of Google, the forced sale or ban of TikTok, and the regulation of AI are all issues the president-elect will need to take a stance on.
The customer journey rarely follows a straight line—it’s made up of moments that unfold unpredictably. To craft a marketing automation strategy, marketers can use behavioral data, scale personalization with AI, and create seamless cross-channel experiences that adapt to this complexity.
By streamlining workflows with integrated genAI, Dia targets professionals and power users, but its success depends on pulling users away from entrenched defaults.
The social app’s porous data security could undermine trust. Its decentralized vision won’t matter if users feel their content is AI fodder without consent.
Artists criticize the rollout over transparency and unpaid labor, suggesting difficulty ahead for AI tools gaining acceptance from users and audiences.
xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.
OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.
AI usage booms among Gen Z, while customizable tools like Claude and on-device models from Adobe point to interest in tailored, privacy-focused solutions.
As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.
"We would not have re-accelerated our revenue in the last two years if it was not for AI," Alex Schultz, CMO and vice president of analytics at Meta, said on our "Behind the Numbers" podcast. "It's that important to us. We wouldn't have recovered from AppTracking transparency [or] been able to do more with less data if it wasn't for AI. So that's the very core of our business."