38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.
As the relationship between data and AI deepens, both push- and pull-based marketing strategies will benefit.
Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.
GenAI can help B2B marketers rapidly generate first drafts for all content types (e.g., blogs, white papers, social media posts).
As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like Amazon or on their own sites.
2024 has been a disruptive year for generative AI (genAI), which transformed from a buzzword into a practical part of marketing workflows, and commerce media as more platforms launch. Meanwhile, advertisers are still figuring out the lifespan of third-party cookies. And connected TV (CTV) advertising got a big boost from Prime Video.
On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.
Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.
There’s an early mover advantage in generative AI (genAI) for advertising and media strategy. GenAI is reshaping advertising and media planning landscapes. The challenge is to overcome implementation hurdles.
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Gov. Gavin Newsom's veto of California's landmark AI safety bill SB 1047 underscores the complexities of regulating artificial intelligence, even as OpenAI's shift toward a for-profit model raises new questions about the industry's direction.
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
AI boosts efficiency and creativity. AI enhances decision-making by analyzing customer data.
Amazon’s AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.
In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.
To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.
“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.
On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.