Microsoft partners with HarperCollins to train AI on books: A $5K-per-title deal offers new data for AI but renews questions about compensation and AI’s effect on creativity.
The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.
With sweeping device access and app control, it’s looking to give everyone AI agents—if trust issues don’t hold it back.
Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.
Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.
Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
Expanding into search and web browsers, OpenAI seeks to challenge Google and anchor itself as a tech titan through ambitious AI-driven growth.
On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.
Consumers are submitting medical scans to Elon Musk’s genAI chatbot, Grok: But Grok isn’t trained well enough on medical data, which could create a host of problems for patients.
With revenues soaring 94% to $35.1 billion, it dominates AI hardware, but Big Tech’s in-house chip ambitions could challenge its position.
Coca-Cola’s full throated embrace of generative AI: The company launched a series of holiday ads made with AI that could inspire others to follow suit.
On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.
On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.
Consumers are cautiously optimistic about AI use. Over 100 million people will use generative AI (genAI) in the US this year, per our June 2024 forecast. But many are still distrustful of the tech as it relates to consumer privacy, personalization, and its capacity to hallucinate. Here are five charts demonstrating how consumers really feel about AI, and what marketers can do to make them more comfortable with the evolving technology.
Ad targeting starts with finding the right people. AI has helped marketers do this for years with sophisticated clustering algorithms. These algorithms create segments of people based on certain similarities that indicate their likelihood to respond to an ad. GenAI can make it easier to build these segments on the fly.
AI enables large brands to unlock valuable insights from vast customer data, turning it into predictive analytics, personalized recommendations, and benchmarks. With these tools, brands can anticipate customer needs, enhance engagement, and drive growth.
On today’s podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached “peak media”, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.
On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.
38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.