A look at the psychology behind payments: A Mastercard-sponsored study took a behavioral science approach to understanding the reasons—conscious and unconscious—that influence consumer payment choices and help payment providers guide their behaviors.
On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them.
Many are willing to go into debt to get through the season. This could become a problem for payment providers
In a recent case study, three banks shared their strategies for saving and maximizing their marketing budgets.
US consumers ‘double lives’ reflect ongoing struggles with money management: The financial anxieties explored in an innovative 2018 report sound awfully familiar—and still present a big untapped opportunity for banks.
Mass affluent consumers are a large demographic for banks to capture and monetize.
NPS keeps losing traction as the primary metric for customer experience: Even its originator, Bain, seems to be wondering whether the Net Promoter Score has outlived its usefulness.
The BNPL provider expanded its merchant network and pushed in-store. A potential Apple Pay deal could help raise its profile
Two factors are converging to drive improvements in PFM tool functions and make them a bigger factor in customer satisfaction and retention.
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The update should help consumers feel safer using the P2P app, which may help boost Apple Cash adoption
Customers cited a bank’s reputation as their top factor in choosing a new one. That’s a challenge for newer or smaller banks.
On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s Ä¢¹½AV report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true that 90% of consumer-serving banks and credit unions won’t exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.
American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.
But usage of the payment option remained quite limited compared with the share of buyers who use BNPL at any point during the year
It’s unclear whether customers understand what’s required for that level of personalization. Banks must bring customers up to speed about how they’ll do it.