Most Gen Zers rely on AI for financial advice. Banks that offer AI-powered tools may have a major growth opportunity.
The tech can improve the checkout solution’s accuracy, removing potential customer frustrations
While some consumers’ finances are improving, other consumers are falling deeper into debt
While it’s difficult to attribute growth specifically to marketing, banks that reported marketing expenses in call reports saw the most loan growth.
“Over the last 12 months, we’ve seen a flurry of [media advertising] activity from outside the retail sector,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.
Aging customer base may pose a threat to smaller financial institutions.
Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and build out new revenue streams.
Banking trade groups worry the CFPB may be underestimating the time and expense required to overhaul systems designed to share 50 million consumers’ data safely.
The company is setting itself up for long-term growth, but the looming threat of the swipe fee battle remains
Hubspot’s recent marketing report reveals key trends in how marketers use AI—and what they’re afraid of.
Another study confirms what our benchmark found—U.S. Bank’s mobile app scores markedly better than its competitors’.
US financial media network (FMN) spend will hit $1.50 billion in 2026, $1.15 billion higher than this year, per our June 2024 forecast.
Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.
Their ranking shows where banks can strengthen their outreach to consumers on popular social media networks.
Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings